Gen Z Drives a Shift Toward Purpose-Driven Entrepreneurship

Generation Z, born between 1997 and 2012, is reshaping entrepreneurship with a focus on autonomy, societal impact, and innovation. A survey by Apeiron Ventures and Z Link, involving 691 European Gen Z participants aged 17-26, found that over 62% intend to start their own business within 3-5 years, with 91% emphasizing the importance of social and environmental impact. Key priorities include diversity, inclusion, and health and well-being.

Funding and mentorship play a central role in Gen Z’s entrepreneurial aspirations. While 54% plan to seek venture capital or investor funding, many also favor alternative methods like crowdfunding for greater control. Mentorship and accelerator programs are highly valued for filling knowledge gaps, particularly in financial management, teamwork, and co-founder alignment. Their approach highlights a preference for flexible career paths and collaborative working environments.

Apeiron Ventures, which recently launched a €25 million seed investment fund, aims to support this transformative generation by providing tailored funding, mentorship, and resources. “Gen Z redefines entrepreneurship, prioritizing autonomy, purpose, and social impact,” noted Dimitris Kalavros-Gousiou, the firm’s founding partner, underscoring their potential to reshape industries and drive innovation.