Governor Kathy Hochul Launches Campaign to Boost Minority Women-Owned Businesses

On Nov. 29, Gov. Kathy Hochul launched the “Whirlwind Winter” initiative, a month-long effort to assist minority- and women-owned businesses (MWBEs) across New York State. From Dec. 1 to Dec. 31, business owners can apply for MWBE certification free of charge and access support from local advisors to help grow their businesses.

Among the entrepreneurs benefiting from such resources is Ida Ifafore, a Nigeria native and owner of Ida Beauty Supply in Middletown. Since opening her business in 2008, Ifafore has combined her passion for cosmetology with her understanding of consumer needs to build a thriving store offering hair products, wigs, skin care, and clothing.

“As a woman, as a lady, as a young adult, we know we have to look good because people judge you by your looks,” Ifafore explained. She emphasized the importance of hair in building confidence, saying, “The hair is the crown of every woman. Even with a million-dollar outfit, if your hair isn’t looking good, you won’t feel the confidence you desire.”

Ifafore credits local and state economic programs for helping her early in her journey. “They gave me advice, looked at what I was doing, my goals, and my target audience,” she said. Despite the retail industry’s challenges, she believes perseverance is key to success in the beauty business.

Now, with over 17 years of experience, Ifafore encourages other entrepreneurs to explore resources offered by New York State. Reflecting on her own start, she said, “[When I opened my business], the only thing I was aware of was the Small Business Bureau.”

Gov. Hochul’s initiative aims to empower MWBEs across the state, providing vital tools and support for sustainable growth, much like the assistance that has helped entrepreneurs like Ifafore thrive.