Over the past decade, tens of thousands of small creative businesses have been established globally, significantly contributing to their local and national economies. The creative industry’s appeal lies in its flexibility, allowing individuals to set their own schedules and rules. Despite these advantages, women are less likely than men to venture into entrepreneurship, as highlighted by Telegrafi.
Key challenges holding women back include identifying effective sales channels, transforming a single idea into a scalable and profitable business, and gaining access to suppliers, manufacturers, and mentors. However, surveys reveal that the most significant obstacle is a lack of self-confidence. Women are nearly three times more likely than men to cite self-doubt as a primary barrier to starting their businesses.
The impact of low confidence extends beyond individual ventures, affecting the overall participation of women in entrepreneurship. This limits the potential of the creative sector to thrive under diverse perspectives and leadership. Tackling this issue requires targeted support, such as mentorship programs, access to resources, and confidence-building initiatives to empower women entrepreneurs.
By addressing these challenges and fostering an inclusive entrepreneurial ecosystem, more women can overcome barriers, unlock their potential, and contribute to economic growth.
