South Africa’s fashion entrepreneurs are navigating unprecedented challenges, from rolling power outages to supply chain disruptions. Despite these obstacles, businesses like Cape Cobra, led by Justine Schafer, and prominent designers such as Lukhanyo Mdingi are finding innovative ways to thrive.
Cape Cobra, which transitioned from manufacturing for global brands to creating its own exotic leather accessory line, faces hurdles like routine power cuts that last up to 10 hours daily. Schafer highlights the struggle: “How do we keep operations running without reliable electricity?” Similarly, Mdingi has leaned on local partnerships to reduce reliance on imports, especially amid a port crisis that has disrupted supply chains and increased costs.
South Africa’s apparel market grew 6% in 2023, reaching $11 billion, outperforming the broader economy. Designers like Thebe Magugu and Sindiso Khumalo have gained international acclaim, leveraging South Africa’s rich cultural history to create globally appealing designs. “If we didn’t think globally, we wouldn’t have an industry at all,” says Lucilla Booyzen, founder of South African Fashion Week.
Booyzen’s initiatives, including mentorship programs, have supported emerging designers like Mmuso Maxwell, ensuring they maintain a strong South African identity while meeting global standards.
Manufacturing remains a challenge, with few luxury-grade facilities in South Africa. Designers like Laduma Ngxokolo of MaXhosa Africa have taken matters into their own hands, acquiring factories to control production and ensure quality. Meanwhile, platforms like Superbalist are building resilience by focusing on private labels and local manufacturing to mitigate global supply chain disruptions.
The local media landscape has also evolved, with publications like Glamour South Africa shifting to digital-first journalism and exclusive events to sustain relevance. Fashion entrepreneurs like David Cohen of Superbalist are tapping former magazine editors to create engaging content that reflects South African consumers.
While power outages, inflation, and currency volatility pose ongoing challenges, South Africa’s fashion industry continues to demonstrate resilience through creativity and adaptation. Designers and businesses are not only surviving but carving out a distinct identity on the global stage, proving that even in adversity, South African fashion is a force to be reckoned with.
