The entrepreneurial landscape in the United States is vibrant, especially for women. According to the 2024 Wells Fargo Impact of Women-Owned Business Report, women have been opening businesses at nearly twice the rate of men and now represent 39.1% of small business owners. This growth spans a variety of industries, including finance, real estate, and technical services.

The Rise of Women in Technology

The tech industry has experienced notable growth in female leadership, with women comprising 33% of the tech workforce, as reported by Deloitte. However, women entrepreneurs do not need to be in the tech sector to leverage technological advancements in their businesses. Female entrepreneurs are making significant strides by developing innovative products and services that enhance daily life. Their user-centered designs are driving economic growth and improving the quality of life.

“Tech has opened up so many opportunities for entrepreneurs looking to solve problems they see in their communities, among their friends, family members, and peer groups,” says Paula Panagouleas Miller, founder of Karmascore, an app that helps people measure key aspects of their personal and professional relationships. “For my business, I saw a need for people to find ways to measure their relationships and use that information to improve them. This wouldn’t be possible without technological tools to generate, analyze, and summarize data.”

The Power of Data in Problem Solving

Data is a crucial element in modern business, significantly enhanced by technology. “I’ve found that documentation is vital for our users as it allows them to track the ins and outs of their relationships,” says Miller. “This documentation helps people make better decisions about who to prioritize their time with.” The ability to track and analyze data through advanced technology enables businesses to offer more personalized and effective solutions.

Improving access to key data points can lead to numerous applications as entrepreneurs find new ways to utilize data for practical purposes. Professor Mark N. Broadie from Columbia Business School states, “Because there’s only going to be more data in the future, there will just be more and more applications everywhere.” These applications span various industries and enhance both personal and professional lives.

Overcoming Challenges

Female entrepreneurs are making remarkable contributions across sectors but often face significant challenges. Technology can help mitigate some of these barriers, including difficulties in accessing funding, gender bias, and limited industry representation. “Technology can help break barriers women face,” says Miller. “For many businesses and applications, tech increases accessibility and helps entrepreneurs do more with fewer resources.”

Karima Green emphasizes the importance of proactive support. “We need people, organizations, and businesses to be proactive in making space for women, providing opportunities and the support they need to be successful.” Organizations like Women Who Tech, SheEO, and Female Founders Alliance offer resources, mentorship, and funding opportunities to female entrepreneurs, helping them navigate the tech industry and scale their businesses.

The Impact of Women Using Tech in Entrepreneurship

The influence of female entrepreneurs using technology extends far beyond their individual ventures. “Women entrepreneurs who use tech are addressing real-world problems in their communities and around the world in unique and innovative ways,” says Miller. Their success serves as an inspiration for future generations of women, encouraging more young girls to pursue careers in technology and entrepreneurship. As the tech industry becomes more inclusive and diverse, the potential for groundbreaking innovations and positive change will continue to grow.

Through their ingenuity, resilience, and commitment to making a difference, women are advancing their respective fields and contributing to a more equitable and sustainable future. Supporting and celebrating these trailblazers can create an environment where innovation thrives and real-world problems find effective, tech-driven solutions.